SXSW 2011: The internet is over
Oliver Burkeman went to Texas to the South by Southwest festival of film, music and technology, in search of the next big idea. After three days he found it: the boundary between 'real life' and 'online' has disappeared Oliver Burkeman
Tuesday March 15 2011
The Guardian If my grandchildren ever ask me where I was when I realised the internet was over ? they won't, of course, because they'll be too busy playing with the teleportation console ? I'll be able to be quite specific: I was in a Mexican restaurant opposite a cemetery in Austin, Texas, halfway through eating a taco. It was the end of day two of South by Southwest Interactive, the world's highest-profile gathering of geeks and the venture capitalists who love them, and I'd been pursuing a policy of asking those I met, perhaps a little too aggressively, what it was exactly that they did. What is "user experience", really? What the hell is "the gamification of healthcare"? Or "geofencing"? Or "design thinking"? Or "open source government"? What is "content strategy"? No, I mean, like, specifically? The content strategist across the table took a sip of his orange-coloured cocktail. He looked slightly exasperated. "Well, from one perspective, I guess," he said, "it's kind of everything." This, for outsiders, is the fundamental obstacle to understanding where technology culture is heading: increasingly, it's about everything. The vaguely intimidating twentysomethings who prowl the corridors of the Austin Convention Centre, juggling coffee cups, iPad 2s and the festival's 330-page schedule of events, are no longer content with transforming that part of your life you spend at your computer, or even on your smartphone. This is not just grandiosity on their part. Rather ? and this is a technological point, but also a philosophical one ? they herald the final disappearance of the boundary between "life online" and "real life", between the physical and the virtual. It thus requires only a small (and hopefully permissible) amount of journalistic hyperbole to suggest that the days of "the internet" as an identifiably separate thing may be behind us. After a few hours at South by Southwest (SXSW), the 330-page programme in my bag started triggering shoulder aches, but to be honest it was a marvel of brevity: after all, the festival was pretty much about everything. We've been hearing about this moment in digital history since at least 1988, when the Xerox technologist Mark Weiser coined the term "ubiquitous computing" [http://www.ubiq.com/hypertext/weiser/UbiHome.html" title="Ubiquitous Computing">"ubiquitous computing], referring to the point at which devices and systems would become so numerous and pervasive that "technology recedes into the background of our lives". (To be fair, Weiser also called this "the age of calm technology", implying a serenity that the caffeinated, Twitter-distracted masses in Austin this week didn't seem yet to have attained.) And it's almost a decade since annoying tech-marketing types started using "mobile" as an abstract noun, referring to the end of computing as a desktop-only affair. But the arrival of the truly ubiquitous internet is something new, with implications both thrilling and sinister ? and it has a way of rendering many of the questions we've been asking about technology in recent years almost meaningless. Did social media cause the recent Arab uprisings? Is the web distracting us from living? Are online friendships as rich as those offline? When the lines between reality and virtuality dissolve, both sides of such debates are left looking oddly anachronistic. Here, then, is a short tour of where we might be headed instead: [...] Lire l'article sur http://www.guardian.co.uk/technology/2011/mar/15/sxsw-2011-internet-online guardian.co.uk Copyright (c) Guardian News and Media Limited. 2011
Tuesday March 15 2011
The Guardian If my grandchildren ever ask me where I was when I realised the internet was over ? they won't, of course, because they'll be too busy playing with the teleportation console ? I'll be able to be quite specific: I was in a Mexican restaurant opposite a cemetery in Austin, Texas, halfway through eating a taco. It was the end of day two of South by Southwest Interactive, the world's highest-profile gathering of geeks and the venture capitalists who love them, and I'd been pursuing a policy of asking those I met, perhaps a little too aggressively, what it was exactly that they did. What is "user experience", really? What the hell is "the gamification of healthcare"? Or "geofencing"? Or "design thinking"? Or "open source government"? What is "content strategy"? No, I mean, like, specifically? The content strategist across the table took a sip of his orange-coloured cocktail. He looked slightly exasperated. "Well, from one perspective, I guess," he said, "it's kind of everything." This, for outsiders, is the fundamental obstacle to understanding where technology culture is heading: increasingly, it's about everything. The vaguely intimidating twentysomethings who prowl the corridors of the Austin Convention Centre, juggling coffee cups, iPad 2s and the festival's 330-page schedule of events, are no longer content with transforming that part of your life you spend at your computer, or even on your smartphone. This is not just grandiosity on their part. Rather ? and this is a technological point, but also a philosophical one ? they herald the final disappearance of the boundary between "life online" and "real life", between the physical and the virtual. It thus requires only a small (and hopefully permissible) amount of journalistic hyperbole to suggest that the days of "the internet" as an identifiably separate thing may be behind us. After a few hours at South by Southwest (SXSW), the 330-page programme in my bag started triggering shoulder aches, but to be honest it was a marvel of brevity: after all, the festival was pretty much about everything. We've been hearing about this moment in digital history since at least 1988, when the Xerox technologist Mark Weiser coined the term "ubiquitous computing" [http://www.ubiq.com/hypertext/weiser/UbiHome.html" title="Ubiquitous Computing">"ubiquitous computing], referring to the point at which devices and systems would become so numerous and pervasive that "technology recedes into the background of our lives". (To be fair, Weiser also called this "the age of calm technology", implying a serenity that the caffeinated, Twitter-distracted masses in Austin this week didn't seem yet to have attained.) And it's almost a decade since annoying tech-marketing types started using "mobile" as an abstract noun, referring to the end of computing as a desktop-only affair. But the arrival of the truly ubiquitous internet is something new, with implications both thrilling and sinister ? and it has a way of rendering many of the questions we've been asking about technology in recent years almost meaningless. Did social media cause the recent Arab uprisings? Is the web distracting us from living? Are online friendships as rich as those offline? When the lines between reality and virtuality dissolve, both sides of such debates are left looking oddly anachronistic. Here, then, is a short tour of where we might be headed instead: [...] Lire l'article sur http://www.guardian.co.uk/technology/2011/mar/15/sxsw-2011-internet-online guardian.co.uk Copyright (c) Guardian News and Media Limited. 2011
